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Quick Links:

Content Planning Hub Template

Monthly Plan

Master Content Database

Content Strategy

Branding Guide

Instagram Analytics

To do:

Tools for Instagram:

• Canva
• Planoly

Upcoming Instagram Uploads

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Your Instagram Strategy

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Target Audience

1. Demographics: Female, 18-24 y/o
2. Interests: Loves summer and the beach. Buys cute, minimalist accessories
3. Problems they face: No minimalistic friendship bracelets available
4. Most popular times on app:
   1. M-F: 5-9pm
   2. Sa-Su: 1-4pm

Content Pillars

1. Education
2. Inspiration
3. Promotion
4. Entertainment
5. Personal/relationship-building

Similar / Inspirational Accounts

• Belle Mer

Monthly Reflections